Studio | Movable Ink
Movable Ink Studio is a no-code platform that enables marketers to create hyper-personalized, real-time dynamic content across email, mobile, and web channels by generating unique composite images and customized experiences at the moment of customer engagement, transforming traditional segment-driven campaigns into one-to-one personalized interactions that enhance customer experience and drive ROI.
One Send. Infinite Creative.
Automated personalization across Email, Mobile, and Web
Generate dynamic content - your way.
Real-time, data-driven personalization across channels
Break Up With Basic Emails. Say Hello to Personalization at Scale.
Movable Ink Studio transforms static and segment-driven emails into hyper-personalized experiences for every customer by generating unique composite images at the moment of engagement. No code required.
Mobile
Static Mobile Messages Are So Yesterday. Drive ROI With Real-Time Personalization.
Movable Ink Studio makes every mobile moment—whether mobile app-driven or mobile messaging—memorable by transforming data into dynamic creative. Studio supports Rich Push Notifications, In-App Messages, SMS, and more.
Web
Ditch One-Size-Fits-All Web Experiences. Deliver Content Customers Crave.
Movable Ink Studio brings real-time personalization to your webpages by transforming data into custom content for each visitor based on their context, preferences, and behaviors.
Without Movable Ink vs. With Movable Ink
- Segment-Driven Personalization → One-to-One Personalization
- Pre-Scripted Static Experiences → CX Auto-Generated In The Moment
- Single-Point Data Access & Logic → Transform Multiple Data Elements
- Manual Coding Required → Design Without Code
- Siloed CX Across Channels → Personalize Across Channels
Movable Ink Studio Explainer
Movable Ink Studio provides a platform for marketers to create hyper-personalized content experiences across email, mobile, and web channels. The platform enables:
- Automated assembly of unique, layered images for each customer at the moment of engagement
- Agentic capabilities to accelerate personalized experience creation with less manual effort
- Streamlined content creation with best practice frameworks for onboarding, up-sell, cross-sell, loyalty, and retention use cases
Examples of Dynamic Personalization
- Optimized Call to Action: CTA based on customer preference (data from Movable Ink Optimizer)
- Live Pricing: Live pricing and rewards updates (data from your eCommerce platform)
- Personalized Headline + Property Recommendation: Customer name and recommendations based on recent behavior (data from your CRM + Movable Ink)
- Social Proof: Live product reviews and star ratings (data from Tripadvisor API)
- Personalized Property Image: Product image pulled from your website (data from your API + Movable Ink)
Unleash Your Data’s Full Potential
- Access Any Data, Anywhere: Connect to all customer, product, behavioral, and contextual data from any zero-, first-, or third-party source.
- Activate Data without the IT Backlog: Guided, no-code workflows to deploy hundreds of verified, two-way partner integrations across customer data platforms, data warehouses, eCommerce solutions, recommendation engines, and more.
- Transform Data into Stunning Creative: Dynamically transform multiple data elements from multiple data sources within a single creative, increasing the relevance of every interaction.
Personalize Across Channels and Campaigns
- Design Once. Reuse Anywhere.: Create evergreen content once and reuse it across any channel—email, rich push notifications, in-app messages, SMS, web, or campaign.
- Universal Compatibility: Content is easily added to any ESP or MSP, enabling hyper-personalized content across all touchpoints regardless of vendor.
- Update Content After It’s Sent: Content is generated when the message is opened, allowing updates, changes, additions, or removals even after deployment, saving costs and reducing unplanned work.
Unlock Actionable Insights
- Go Beyond Campaign-Level Metrics: Analyze the performance of each piece of content and targeting rule within a campaign across impressions, clicks, conversions, and revenue.
- Your Analytics, Your Way: Build custom data visualizations to analyze metrics by deployment, block, device, date, and more.
- Continuous Testing, Continuous Growth: Assess the lift real-time personalization provides versus business-as-usual content to discover which tactics and creative elements drive the highest engagement and revenue.
Campaign Simulator
Movable Ink Studio ensures every email, mobile message, and web experience is perfectly personalized. The options are endless, but the campaign simulator demonstrates a few ways Studio can transform customer experiences. To see more possibilities across all channels, a demo can be requested.
Studio Product Tour
A product tour is available to showcase the features and capabilities of Movable Ink Studio.