Movable Ink

Movable Ink: Programmatic CRM and AI-Powered Personalization

Movable Ink offers a Programmatic CRM platform combining marketer creativity with AI-driven machine learning to deliver hyper-personalized customer experiences through tools like Studio and Da Vinci, enabling scalable 1:1 content personalization and AI-curated messaging that improves customer satisfaction and drives significant financial benefits, as evidenced by a Forrester study reporting over $20M in three-year benefits and rapid ROI.

One Send, Infinite Personalization.

Welcome to the new era of Programmatic CRM.

Programmatic CRM by Movable Ink

You Bring the Art, We Bring the Science

  • Creativity & Storytelling
  • Strategy & Vision
  • Business Context
  • Marketing Objectives
  • Guardrails & Business Rules
  • Emotional Intelligence
  • Goal Optimization

Marketer

  • Creativity & Storytelling
  • Strategy & Vision
  • Business Context
  • Marketing Objectives
  • Guardrails & Business Rules
  • Emotional Intelligence
  • Goal Optimization

Programmatic CRM

  • Creative Scoring
  • Creative Decisioning
  • Frequency & Send Time
  • Creative Generation
  • Goal Optimization
  • Stylistic Preferences
  • Purchase Intent

Machine

  • Creative Scoring
  • Creative Decisioning
  • Frequency & Send Time
  • Creative Generation
  • Goal Optimization
  • Stylistic Preferences
  • Purchase Intent

Experience the future of marketing, where marketer and machine collaborate to create personalized customer experiences. Movable Ink generates content variations, curates messages, and picks send times and frequency for every customer. The outcome? Happier customers, a more productive you, and improved financial performance.

Studio

One Send, Infinite Creative

Movable Ink Studio scales 1:1 content personalization by automatically transforming data into personalized content, unique to each customer at the moment of engagement.

Da Vinci

One Send, Infinite Experiences

Movable Ink Da Vinci is an AI-decisioning solution that revitalizes batch messaging programs by curating content for each customer to drive revenue lift and deliver better experiences.

Customers

Discover how the world’s leading brands deliver unparalleled customer experiences with Movable Ink.

Forrester: The Total Economic Impact™ of Movable Ink

According to the 2023 Forrester Consulting Total Economic Impact™ study, customers using Movable Ink Studio and Da Vinci achieved over $20M in benefits in three years with payback in less than six months.

See How it Works

Learn how you can accelerate your marketing performance using the power of AI and automation to personalize every customer engagement.

Partners

Movable Ink has the most robust partner network in martech—with nearly 100 verified partner integrations into Movable Ink’s platform. Movable Ink works with, not against, your existing technology investments.

Unlock next-level personalization with Movable Ink and our world-class partner network.