Movable Ink: Programmatic CRM and AI-Powered Personalization

Movable Ink offers a cutting-edge Programmatic CRM platform that leverages AI-powered personalization to deliver infinitely customizable, dynamic marketing content from a single send, enhancing customer engagement and campaign effectiveness.

One Send, Infinite Personalization.

Welcome to the new era of Programmatic CRM.

Request a Demo See It In Action\

Woman in a blue dress and straw hat walking through a field of yellow flowers under a cloudy sky. Close-up of folded denim jeans in different shades of blue stacked together. Traditional Japanese pagoda and temple with Mount Fuji in the background during sunset framed by autumn leaves.

Smiling man and woman dressed in neutral-toned fall outfits standing together against a gray background, promoting fall wardrobe refresh. Aerial view of a tropical beach resort with a long wooden pier into turquoise water, showing 40% off resort stays with a countdown timer and booking details for beachside villas at $499 per night. Aerial view of a person floating on an inflatable in a rectangular outdoor pool surrounded by lush tropical greenery and deck chairs, with text advertising discounted luxury master suite rooms.

Aerial view of a person floating on an inflatable in a rectangular outdoor pool surrounded by lush tropical greenery and deck chairs, with text advertising discounted luxury master suite rooms. Aerial view of a tropical beach resort with a long wooden pier into turquoise water, showing 40% off resort stays with a countdown timer and booking details for beachside villas at $499 per night. Close-up of folded denim jeans in different shades of blue stacked together. Sunset view of New York City skyline with Empire State Building lit up in blue and pink, advertising Hotel Madeleine with a 4.9-star rating and a pink Book Now button. Smiling man and woman dressed in neutral-toned fall outfits standing together against a gray background, promoting fall wardrobe refresh.

Programmatic CRM by Movable Ink

You Bring the Art, We Bring the Science

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Creativity & Storytelling

Strategy & Vision

Business Context

Marketing Objectives

Guardrails & Business Rules

Emotional Intelligence

Goal Optimization

Creativity & Storytelling

Strategy & Vision

Business Context

Marketing Objectives

Guardrails & Business Rules

Emotional Intelligence

Goal Optimization

Marketer

Smartphone screen showing a text message from Inkredible Travel promoting new cruise routes including a 10-day Caribbean trip, with a smiling woman’s profile picture below. View from airplane window at sunset showing the wing, with text overlay about taking 23 flights this year and a smiling young man below. Fashion model wearing a bold red outfit with red lipstick, promoting a 30% off limited-time sale.

Lakeside cabins rental ad with a 30% off sale countdown set against a purple-hued mountain lake at sunset, showing a 4.9-star rating and $499 per night price. Four colorful patent leather high heels in yellow, turquoise, burgundy, and pink arranged on a geometric pastel background with text promoting a 15% off shoe sale. Phone lock screen showing a notification from Inkredible Retail with an image of brown Santorini sandals, offering 10% off and a prompt to purchase for $79 or decline.

Close-up of a wristwatch with a brown leather strap and gold casing worn over a blue shirt cuff and brown jacket sleeve. Scenic view of Amalfi Coast with colorful cliffside buildings, a stone bridge over blue water, and lemon tree branches in the foreground. Sunset view of a Japanese pagoda with Mount Fuji in the background framed by autumn leaves.

Programmatic CRM

Creative Scoring

Creative Decisioning

Frequency & Send Time

Creative Generation

Goal Optimization

Stylistic Preferences

Purchase Intent

Creative Scoring

Creative Decisioning

Frequency & Send Time

Creative Generation

Goal Optimization

Stylistic Preferences

Purchase Intent

Machine

Three intertwined loops forming an infinity symbol, colored in gradients of purple, pink, and blue.

Experience the future of marketing, where marketer and machine collaborate to create personalized customer experiences. Movable Ink generates content variations, curates messages, and picks send times and frequency for every customer. The outcome? Happier customers, a more productive you, and improved financial performance.

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Studio

One Send, Infinite Creative

Movable Ink Studio scales 1:1 content personalization by automatically transforming data into personalized content, unique to each customer at the moment of engagement.

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Da Vinci

One Send, Infinite Experiences

Movable Ink Da Vinci is an AI-decisioning solution that revitalizes batch messaging programs by curating content for each customer to drive revenue lift and deliver better experiences.

See It In Action\

Customers

Discover how the world’s leading brands deliver unparalleled customer experiences with Movable Ink.

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Case study

Smiling woman with long brown hair wearing an off-shoulder black top against a purple background. \ \ \ \ Lindsay Massey\ \ Watch Testimonial\ \ \ \ Read Case Study\ \ Citi logo with blue text and a red arc above the letters 'ti'. \ \ Read Case Study\ \ \ \ Read Case Study\ \ \ \ \ \ Lindsay Massey\ \ Watch Testimonial\ \ \ \ Read Case Study\ \ \ \ Read Case Study\ \ \ \ Read Case Study\ \

Total Economic Impact report cover

Forrester: The Total Economic Impact™ of Movable Ink

According to the 2023 Forrester Consulting Total Economic Impact™ study, customers using Movable Ink Studio and Da Vinci achieved over $20M in benefits in three years with payback in less than six months.

Download the Study

Movable Ink canvas editor. Showing targeting rules and creative output.

See How it Works

Learn how you can accelerate your marketing performance using the power of AI and automation to personalize every customer engagement.

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Partners

Movable Ink has the most robust partner network in martech- with nearly 100 verified partner integrations into Movable Ink’s platform. Movable Ink works with, not against, your existing technology investments.

Unlock next-level personalization with Movable Ink and our world-class partner network.

Visit the Partner Directory

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mParticle company logo.

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Salesforce logo

Attentive company logo.

Adobe company logo in red script font.

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mParticle company logo.

Iterable company logo.

Tealium company logo.

Salesforce logo

Attentive company logo.

Adobe company logo in red script font.

Oracle logo

Braze logo

Oracle logo

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Recent Resources

\ Digital Marketing\ \ Think Summit Europe 2026: Marketer x Machine Takes London

\ Data and Technology\ \ Programmatic CRM Goes Agentic: Introducing AI Assistants and MCP

Smiling man with a megaphone on a phone screen surrounded by people, stars, a thumbs-up, and share icon. \ Digital Marketing\ \ Inkredible Opportunities

\ Data and Technology\ \ What is an MCP?

Movable Ink Q3 2026 product announcement about AI, message creation, and cross-channel CRM features. \ AI Personalization\ \ Q3 2026 Product Announcement: Advancing Programmatic CRM with New AI, Message Creation, and Cross-Channel Capabilities

\ Digital Marketing\ \ What Last Year’s BFCM Taught Us About Earning Attention This Year

More Resources

Events

Join Movable Ink in person or virtually for one of our many exciting upcoming events! Check out the schedule below and head to our individual event sites to learn more and register.

View All Events

Speaker talking at Think Summit 2023

Attendees at THINK Summit Europe networking near a table with assorted snacks and drinks in a brightly lit conference area.

Four women posing playfully in front of a backdrop with repeated MoEngage and Think Summit logos, with one making a peace sign and others smiling energetically.

Two speakers talking on stage at Movable Ink Think Summit 2023

Audience clapping at Movable Ink Think Summit