Magenta Friday: Beyond the Bots

"Magenta Friday: Beyond the Bots is an on-demand event featuring industry leaders like Paul Roetzer and Melissa Metcalf, showcasing how top B2C brands and martech experts use proven AI marketing techniques to achieve exceptional customer engagement, loyalty, and high ROI."

Text reading 'INK MAGENTA' with 'INK' in white letters on a pink pixelated background above bold 3D block letters 'MAGENTA' shaded in white, black, and magenta. Watch Now

Isometric illustration of a retro robot with a pink face, antenna, and screen on its body.

Beyond the Bots

On Demand

AI for AI’s sake isn’t going to cut it with customers. What marketers need are AI techniques with a proven track record from the best brands in the business.

That’s what Magenta Friday: Beyond the Bots provides. From B2C giants to martech solutions and thought leaders, you’ll hear how all the major players use AI to drive meaningful results. Think unparalleled engagement, lasting loyalty, and most importantly, high revenue and ROI.

Speakers

Smiling man with short brown hair wearing a black blazer and light blue shirt against a dark background.

Paul Roetzer

Founder & CEO

Logo of Marketing Artificial Intelligence Institute featuring a stylized brain and digital squares.

Portrait of a smiling woman with blonde hair and green eyes against a gray background.

Melissa Metcalf

Sr. Manager, CRM Marketing

Ballard Designs logo text in uppercase serif font on black background.

Woman with long wavy hair in a black sweater with pearl buttons on sleeves, smiling with arms crossed against a light gray background.

Brittany Callahan

Director of Customer Success

Attentive company logo.

Smiling man with short dark hair and light stubble wearing a light pink collared shirt and gray sweater.

Lou Kratz

Principal Research Engineer

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Bazaarvoice logo in dark blue lowercase letters.

Smiling woman with light brown hair styled back, wearing black lace top and earrings, looking to the side.

Erica Dingman

Logo reading 'MOVABLE INK' with 'MOVABLE' in black and 'INK' in white inside a bright pink ink blot.

Woman with long red hair wearing a black sweater and blue jeans sitting on a beige bench indoors with plants in the background.

Beth Billingsley

VP, Tech Strategy

Merkle company logo in black text on transparent background.

Smiling blonde woman with shoulder-length hair sitting at a table in front of a blue wall with shelves holding books and decor.

Erin Kelsh

VP, Messaging Solutions and Innovation

Merkle company logo in black text on transparent background.

Smiling woman with blonde wavy hair wearing a bright yellow top against a blurred indoor background.

Meaghan Bilinski

Director, Strategy

Logo reading 'MOVABLE INK' with 'MOVABLE' in black and 'INK' in white inside a bright pink ink blot.

Smiling woman with long wavy blonde hair wearing a brown cardigan and white top against a plain white background.

Kelsey Organ

Associate Director, Strategy

Logo reading 'MOVABLE INK' with 'MOVABLE' in black and 'INK' in white inside a bright pink ink blot.