Movable Ink

Magenta Friday: Beyond the Bots

Magenta Friday: Beyond the Bots is an event featuring industry leaders like Paul Roetzer and Melissa Metcalf who share proven AI marketing strategies from top brands to drive customer engagement, loyalty, and high ROI beyond basic AI applications.

Beyond the Bots

AI for AI’s sake isn’t going to cut it with customers. What marketers need are AI techniques with a proven track record from the best brands in the business.

That’s what Magenta Friday: Beyond the Bots provides. From B2C giants to martech solutions and thought leaders, you’ll hear how all the major players use AI to drive meaningful results. Think unparalleled engagement, lasting loyalty, and most importantly, high revenue and ROI.

Speakers

  • Paul Roetzer
    Founder & CEO, Marketing Artificial Intelligence Institute
  • Melissa Metcalf
    Sr. Manager, CRM Marketing, Ballard Designs
  • Brittany Callahan
    Director of Customer Success, Attentive
  • Lou Kratz
    Principal Research Engineer, Bazaarvoice
  • Erica Dingman
  • Beth Billingsley
    VP, Tech Strategy, Merkle
  • Erin Kelsh
    VP, Messaging Solutions and Innovation, Merkle
  • Meaghan Bilinski
    Director, Strategy, Movable Ink
  • Kelsey Organ
    Associate Director, Strategy, Movable Ink