Movable Ink

Jet Set Into 2025: Travel & Hospitality Trends for Marketers

The report "Jet Set into 2025: Travel & Hospitality Trends for Marketers," created by Movable Ink and London Research through interviews with industry leaders, examines how the revitalized global travel sector is leveraging digital storytelling, data, and AI-driven real-time personalization to meet evolving customer demands and drive growth in marketing strategies.

Three years after the COVID slump of 2020 and 2021, the global travel and tourism industry is back and thriving.

To help marketers navigate this new landscape, Movable Ink has created Jet Set into 2025: Travel & Hospitality Trends for Marketers, in partnership with London Research. This report explores how leading travel brands are refining their digital strategies to align with the industry's latest trends and rising customer demands.

Methodology:

  • Conducted interviews with a range of hotel alliances, airlines, and more to gather insights.

Key Insights:

  1. 1.Marketing insights and priorities: What's driving the industry's digital movement and fueling its growth.
  2. 2.Crafting digital narratives: How brands create compelling storytelling and immersive customer journeys that reflect their unique brand style and messaging.
  3. 3.Unlocking the power of data and AI: How brands are implementing real-time personalization at scale to enhance digital engagement and create memorable customer experiences.

Set yourself up for success in 2025 and beyond by understanding these trends and strategies.