How Peacock's Year-In-Review Campaign Drove a 20% Reduction in Churn
Peacock, NBCUniversal's premium streaming service, leveraged Braze and Movable Ink to create a hyper-personalized year-in-review campaign celebrating customer milestones, resulting in a 20% reduction in churn and a 6% increase in upgrades from free to paid subscriptions.
Peacock is NBCUniversal's premium streaming service offering exclusive original series, over 5,000 hours of live sports, hit movies from major studios, next-day access to new shows, live news, and more.
The service is recognized for its innovative technology, creative partnerships, and entertaining content. By integrating Braze and Movable Ink into their technology stack, Peacock created a hyper-personalized year-in-review campaign that reached customers at their preferred digital touchpoints.
This case study demonstrates how Peacock recognized the significance of celebrating customers' important milestones as a powerful branding strategy.
Results:
- 20% reduction in churn
- 6% lift in upgrades from free to paid subscriptions