What capabilities enable Movable Ink Da Vinci to deliver personalized experiences?

Da Vinci automates content decisioning for every recipient on every send, so you can shift your focus to more strategic and creative initiatives. For every customer, across every channel, Da Vinci determines the right content, the right cadence, and the right moment to engage. Every interaction feeds back into the model, so Da Vinci gets smarter about each creative and each customer over time, regardless of which channel they engage on. Whether it's email, push, or SMS, Da Vinci applies the same individualized approach across every touchpoint in the customer journey. Stay in control and consistent with flexible brand rules for tone, creative pairings, and business priorities across all channels.

What does closed-loop learning mean in Movable Ink Da Vinci?

Every interaction feeds back into the model, so Da Vinci gets smarter about each creative and each customer over time, regardless of which channel they engage on.

What capabilities does Movable Ink Da Vinci offer for marketing performance?

- **Automated Testing, Always-On:** Every campaign is an opportunity to experiment, with built-in control groups and learnings that feed back into the models. **** - **Strategic Insights:** See what content resonates by audience, tone, and creative and, more importantly, understand why. Da Vinci is the only platform to deliver creative-level insights for marketing teams. **** - **Multi-Objective Optimization:** Whether you're driving conversions or product discovery, Da Vinci aligns to your brand goals and business outcomes. - **Built-In Assistants:** AI That Works Alongside You. Stop switching between tools to get answers. Da Vinci's Agentic Assistants bring intelligence directly into your workflow.

How does Movable Ink Da Vinci integrate with other AI tools?

- **MCP Integration: Bring Da Vinci Into the AI Tools You Already Use.** Your teams don't live in one tool — and Da Vinci doesn't have to either. With MCP (Model Context Protocol) support, you can securely connect Da Vinci's data and intelligence into the enterprise AI solutions your teams already rely on, like Claude, Gemini, and more. Scoped permissions keep you in control of exactly what each tool can access.

Movable Ink Da Vinci

Movable Ink Da Vinci is a personalized content platform that enables marketers to create highly customized, dynamic email experiences—such as tailored product recommendations and targeted promotions like discounted trending chairs—delivered through a single send to engage individual recipients effectively.

Da Vinci

One Send. Infinite Experiences.

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Image of personalized Da Vinci content. Showing "Our Favorite Trending Chairs" discounted for 30%.

Image of personalized Da Vinci content. Showing "Jon, We Thought You Might Like This".

Image of personalized Da Vinci content. Showing "Our Favorite Trending Chairs" discounted for 30%.

Take a Programmatic Approach to Your Owned Channels

Traditional campaign processes are broken. Movable Ink Da Vinci transforms owned channels to act more like your paid media channels. No more guessing what content works for which segment. Instead, deliver 1:1 content to every customer in your file. Doing this transforms email and mobile programs into revenue-driving engines that produce deeper engagement, financial gains, and actionable insights. Each campaign is an opportunity to learn and adapt, building on every signal to deliver truly individualized experiences.

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How L.L.Bean Delivers a Better Customer Experience

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Treat Your Email + Mobile Programs Like Paid Ads

Deliver a Better Customer Experience For Everyone in Your File

Unlike traditional approaches to email and mobile, Da Vinci uses AI to select the most impactful content for each recipient on every send. Whether a customer’s signals are strong or limited, Da Vinci prioritizes an individual’s interests to drive deeper engagement and stronger business results. Take your tried and true approaches from paid channels and bring them to owned channels.

Boost Productivity with AI-Powered Workflows

Eliminate manual processes and mapping content to segments. Da Vinci automates content decisioning for every recipient on every send, so you can shift your focus to more strategic and creative initiatives.

Drive Revenue Lift and Long-Term Value

Reverse declining performance, optimize every send, and maintain healthier customer files. Da Vinci adapts to your business goals, maximizing both immediate conversion lift and long-term customer engagement.

Uncover Deeper Insights with Every Interaction

Expect more from your campaigns with innovative analytics that surface creative effectiveness, audience trends, and even customer preferences—insights that can drive business decisions throughout your organization.

Email marketing diagram showing factors for sending personalized emails including subject line, send time, content, frequency, and insights, over a tour offer image of Amalfi Coast. Graphic showing personalized fashion recommendations based on user data like purchase history and style preferences, highlighting a recommended fresh fashion look and rejecting a high heel shoe offer. Marketing dashboard showing three ad campaigns with diverse models, campaign titles, call-to-action buttons, and performance metrics including clicks, conversion rate, and revenue.

Mobile screens show a running shirt ad with a woman running, priced at $39.99 and 10% off offer.

One Decision Engine. Every Channel.

Omnichannel Decisioning at Scale

Da Vinci doesn't just personalize. It decides. For every customer, across every channel, Da Vinci determines the right content, the right cadence, and the right moment to engage.

Channel-Aware Intelligence: Whether it's email, push, or SMS, Da Vinci applies the same individualized approach across every touchpoint in the customer journey.
Marketer-Defined Guardrails: Stay in control and consistent with flexible brand rules for tone, creative pairings, and business priorities across all channels.
Closed-Loop Learning: Every interaction feeds back into the model, so Da Vinci gets smarter about each creative and each customer over time, regardless of which channel they engage on.

Prove and Improve Performance

AI That Learns and Lifts

With Da Vinci, every interaction makes the next one smarter, helping you drive both short-term results and long-term growth.

Automated Testing, Always-On: Every campaign is an opportunity to experiment, with built-in control groups and learnings that feed back into the models. ‍
Strategic Insights: See what content resonates by audience, tone, and creative and, more importantly, understand why. Da Vinci is the only platform to deliver creative-level insights for marketing teams. ‍
Multi-Objective Optimization: Whether you're driving conversions or product discovery, Da Vinci aligns to your brand goals and business outcomes.

Three mobile screens showing travel stats, retail sandal offer, and lakeside cabins rental discount with annotations of conversion rate +25%, AOV +90%, and clicks +40%.

Marketing infographic detailing an email campaign process with four steps: Content, Subject Lines, Frequency, and Send Time, alongside examples of travel ads, performance data by mailing time, and intelligent sending toggle for frequency management.

Intelligence That Acts — and Connects

Moving Beyond the Agentic Buzzword

Da Vinci's AI isn't a single model working in isolation or a buzzword we just use on the website. Da Vinci AI is a coordinated system that applies the right intelligence at every stage of the campaign process—and knows when to hand off to the tools your team already relies on.

Built-In Assistants: AI That Works Alongside You. Stop switching between tools to get answers. Da Vinci's Agentic Assistants bring intelligence directly into your workflow. Subject Line assistants generate on-brand subject lines, while Analytics Assistants let you ask a plain-language question about your performance data. Direct, sourced answers, and copy, all in one place.
MCP Integration: Bring Da Vinci Into the AI Tools You Already Use. Your teams don't live in one tool — and Da Vinci doesn't have to either. With MCP (Model Context Protocol) support, you can securely connect Da Vinci's data and intelligence into the enterprise AI solutions your teams already rely on, like Claude, Gemini, and more. Scoped permissions keep you in control of exactly what each tool can access. ‍

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