Da Vinci | Movable Ink

One Send. Infinite Experiences

Da Vinci allows you to ditch the calendars and send customers content they want, when they want it, without the guesswork.

Da Vinci Is Truly Changing How Omnichannel Marketing Is Done

Traditional batch programs are broken. Movable Ink Da Vinci transforms batch messaging into revenue-driving engines that produce deeper engagement, financial gains, and actionable insights. Each campaign is an opportunity to learn and adapt, building on every signal to deliver truly individualized experiences.

The Most Renowned Brands Use Movable Ink

Movable Ink Da Vinci is trusted by leading brands across industries to power their marketing personalization and engagement strategies.

Here's How Da Vinci Transforms Your Marketing Program

Deliver a Better Customer Experience For Everyone in Your File

Unlike traditional approaches to batch campaigns, Da Vinci uses AI to select the most impactful content for each recipient on every send. Whether a customer’s signals are strong or limited, Da Vinci prioritizes an individual’s interests to drive deeper engagement and stronger business results.

Boost Productivity with AI-Powered Workflows

Eliminate manual processes and mapping content to segments. Da Vinci automates content decisioning for every recipient on every send, so you can shift your focus to more strategic and creative initiatives.

Drive Revenue Lift and Long-Term Value

Reverse declining performance, optimize every send, and maintain healthier customer files. Da Vinci adapts to your business goals, maximizing both immediate conversion lift and long-term customer engagement.

Uncover Deeper Insights with Every Interaction

Expect more from your campaigns with innovative analytics that surface creative effectiveness, audience trends, and even customer preferences—insights that can drive business decisions throughout your organization.

One Decision Engine. Every Channel.

Omnichannel Decisioning at Scale

Da Vinci doesn't just personalize — it decides. For every customer, across every channel, Da Vinci determines the right content, the right cadence, and the right moment to engage.

• ​Channel-Aware Intelligence: Whether it's email, push, or SMS, Da Vinci applies the same individualized approach across every touchpoint in the customer journey.
• ​Marketer-Defined Guardrails: Stay in control and consistent with flexible brand rules for tone, creative pairings, and business priorities across all channels.
• ​Closed-Loop Learning: Every interaction feeds back into the model, so Da Vinci gets smarter about each creative and each customer over time, regardless of which channel they engage on.

Prove and Improve Performance

AI That Learns and Lifts

With Da Vinci, every interaction makes the next one smarter, helping you drive both short-term results and long-term growth.

• ​Automated Testing, Always-On: Every campaign is an opportunity to experiment, with built-in control groups and learnings that feed back into the models.
• ​Strategic Insights: See what’s resonating by audience, tone, and creative, and more importantly, understand why.
• ​Multi-Objective Optimization: Whether you're driving conversions or product discovery, Da Vinci aligns to your brand goals and business outcomes.